Yea California!
Posted on June 1, 2009
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From CourthouseNews.com:
“The 9th Circuit reinstated California laws barring eyewear companies from advertising and selling prescription glasses in the same place that customers get their eyes examined.”
I had no idea that this had ever stopped being the case in California, but good on the 9th Circuit Court for fixing the problem.
“LensCrafters argued that the law discriminates against opticians by stripping them of the ability to provide “one-stop shopping” for their customers, although the state allows optometrists and ophthalmologists to set up practices where customers can get their eyes checked and also buy prescription eyewear.”
LensCrafters is seeing lagging profits and this will not help. They again, no longer have the upper hand in walking the unsuspecting customer into the showroom and pitching the over-priced frames and lenses.
I’d need to read the case-law more closely to predict how Luxottica will circumvent this next. If I had to guess it might be something like this:
R A
Y B A N
O A K L E Y B V
L G A R I V E R S A
C E R E V O F E R R A G A M O
M I U M I U B U Y R I G H T N O W
Read more here.
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