Three Easy Ways to Beat Luxottica (While Our Government Sleeps)

Posted on November 1, 2008
Filed Under Luxottica | 2 Comments

Our government continues to ignore the fact that Luxottica is removing the competition from the market one acquisition at a time. The fact that they are involved from manufacturing and licensing, retail, and even “insurance” (which will always live inside quotes on the Suxottica site as it’s really nothing more than a marketing program) makes the Microsoft anti-trust stuff look ridiculous, yet the government continues to allow it. I’m quite suspicious of this.

Prices will continue to go up — that is unless we hit them where it hurts and force some major changes in this industry. They’ve made billions in profits by taking extreme advantage of our inability to see without eyeglasses. Their one-hour service made it impossible to ignore them especially when it was difficult to afford more than one pair of current-prescription eyeglasses at a time. There is no longer any reason to be stuck in that situation.

Here are a few ways that you can help “stick it back to them“:

  1. Become familiar with the Luxottica brands and stores and avoid them entirely.
  2. Shop online. Order a spare pair for 1/10 the price of a pair at LensCrafters. Don’t get stuck NEEDING glasses when yours are broken.
  3. Share your experiences with your friends — whether they wear glasses or not. Use the internet to chronicle your online purchases. Help make this viral! People NEED TO KNOW that there are options
Sign up for the mailing list (up there at the top) and get updates on Luxottica’s latest news and how it affects our far and nearsighted brethren. 

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2 Comments so far
  1. [...] Don’t buy into it — fight back! [...]

  2. Lynne December 23, 2008 1:30 pm

    It’s a little hard to take someone/something seriously that is too chicken-($#*& to own up to owning this website.

    Don’t you think, oh brave one??

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